A STRONG CAMPAIGN STRATEGY
Digital Campaing
In the midst of 2024, we all have some notion of what a cyberattack means; however, a dense fog prevents us from seeing its true severity. Therefore, our communication strategy for the new Cerberus campaign aimed to shed light on hacking and ensure that our audience saw the danger as clearly as possible.
AN IMPACTFUL CREATIVE IDEA
Our creative idea was to make the hair stand on end and make people feel like never before the danger of being targeted by a hacker. That’s how we made thirsty hyenas, wolves in packs, and a whole host of beasts worthy of the most chilling horror movie the protagonists of our campaign.
DIGITAL PERFORMANCE-FOCUSED DEPLOYMENT
Our hero video and high-impact digital pieces in various formats were the spearhead that drove traffic to the campaign landing page, where we captured leads and initiated a robust inbound marketing strategy to convert strangers into potential brand customers.
RESULTADOS
