CERBERUS
ETHICAL HACKING: UNRELENTING
Softline
Campaña
We created an exciting launch campaign for this new cybersecurity brand. Thanks to our work, Cerberus managed to change the rules of the game with an irreverent and challenging tone towards old industry practices.
IT ALL STARTED WITH A CLEAR STRATEGY
After a rigorous planning process, the agency found that all the players in the category were neglecting their product communication and also had shortcomings in their customer support.
In that scenario, our strategy was to challenge the category through creativity and irreverence, portraying it as a loyal and determined guardian.
With fun and flawless executions under the concept UNRELENTING, the campaign portrayed the various Players in the category as gentle guardians compared to the new brand Cerberus, which boasts cutting-edge technology and a determined focus on customer service.
TO OPTIMIZE IS TO MAXIMIZE
During the ON and OFF media launch, we gave special focus to performance by optimizing the pieces, audiences, and investments in each medium, thereby maximizing return on investment and expanding brand awareness.
REsultados
